Global media costs have risen half a point to an annual inflation rate of 4.3% for the ad industry this year, according to a ...

Global media inflation rose to 4.3 percent in 2025, signaling a new normal of steady ad price growth, according to the WFA.

Television advertising has undergone a remarkable transformation in recent years, with connected TV (CTV) emerging as a powerful channel for marketers seeking the impact of traditional television with ...

Football once again proved to be the backbone of television advertising in the third quarter (Q3) of 2025, according to new ...

Most of the growth in streaming is being driven by cheaper ad-supported packages, as consumers seem to be fine with watching commercials again After a few years when viewers could mostly avoid ...