NBCUniversal is introducing a new currency for TV advertising designed to better take into account time-shifted viewing.

With viewership data underpinning $60 billion in television advertising, an industry behemoth is suddenly facing questions ...

The feel-good advert sees the BFG team up with a new Sainsbury’s colleague, Annie, to replenish festive food with the new Taste the Difference Christmas range after the arrival of a hungry unexpected ...

Jon Halvorson, Mondelez’s global senior vice president of consumer experience, said the company has spent more than $40 ...