Toy land is a real place. Max Williams, the Willy Wonka of John Deere toys, is a farm boy eight decades removed from the addiction of his first cast iron tractor, and wonderfully obsessed.

Brian Wolfe is a John Deere enthusiast and collector. He decided to buy the old John Deere dealership building in Fairfield and turn it into a showplace for Deere memorabilia.

Ranging from antique farm equipment parts and tools to farm toys and crafts, visitors to the Half Century of Progress will have the opportunity to shop for a wide variety of items.

From the Toybox: A century of John Deere Toys will officially be unveiled Friday inside the pavilion at 1400 River Drive in Moline.