View post: How Four Roses Went From the Brink of Ruin to Bourbon Icon With the Help of One Man As with any product that could be described as an “elevated basic,” these shirts look pretty standard at ...

Buying good shirts can be a frustrating process, especially if you're looking for reliable staples that won't have you constantly tugging at an itchy tag throughout the day. True Classic delivers ...

Being a DTC brand is a bit of a slog lately — just ask Peloton, Wayfair or Allbirds. But as these brands and many others look to new channels, such as stores and wholesale, to combat flagging sales ...

Looking for the perfect tee? Now’s the time. True Classic is running a rare sale—up to 70% off across the site. If you haven’t tried their fan-favorite crew necks yet, this is your sign. Their Heather ...

True Classic's designs are essential wardrobe staples that feel great, look good, and don't unravel after a few wears. It's one of our favorites for layerable basics, like tees, jackets, and polos for ...

As part of its omnichannel expansion strategy, DTC menswear brand True Classic has launched at 460 Target stores nationwide. Consumers will be able to purchase the brand’s Short Sleeve Classic Crew in ...

DTC menswear brand True Classic opened its first company-owned and operated brick-and-mortar store at the Houston Galleria on Thursday, per a release sent to Retail Dive. The 1,600-square-foot store ...

True Classic’s use of the ParcelLab post-purchase experience and returns management solution has helped the T-shirt and activewear brand boost its email click-through rate (CTR) and open rate by 1.87% ...