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Old is new again: Max is going back to the name HBO Max
Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.
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HBO Max Will Return After Warner Bros. Reverses Course On Branding
Warner Bros. Discovery has announced that its streaming service Max will be rebranded as "HBO Max" during the summer of 2025. Of course, this is the second big rebrand the platform has faced in the last couple of years.
Max is going back to its HBO Max roots this summer
Max is ditching the “Max” name and going back to HBO Max this summer—less than two years after switching it up. This will be the second time the service has changed its name in just three years—first launched as HBO Max in 2020, replacing HBO Now and separate from HBO Go. The company is focusing on high-quality TV over a massive library.
5 of the biggest streaming announcements from Warner Bros. Discovery Upfront 2025, from HBO Max shows to the new Superman trailer
Based on George R. R. Martin’s The Hedge Knight novella, the new show follows the adventures of Ser Duncan the Tall (Peter Claffey) and s squire Egg (Dexter Sol Ansell) as they travel the fictional land in the time between Game of Thrones and House of the Dragon.
What Elmo, Netflix and HBO Max tell us about the state of streaming
Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal for new episodes, citing a shift in corporate priorities during a period of harsh cost-cutting.
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Buffalo Bills, NFC East to be featured on HBO and NFL Films' 'Hard Knocks' in 2025
HBO and NFL Films re-team to present two upcoming editions of the groundbreaking series, "Hard Knocks: Training Camp with the Buffalo Bills" and "Hard Knocks: In Season with the NFC East."
Max Is Becoming HBO Max (Again)
Two years after HBO's streaming service dropped the most recognizable part of its name, Warner Bros. Discovery has announced it's going back to the old moniker.
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Max to Be Rebranded Back to HBO Max This Summer
Warner Bros. Discovery has announced that Max, the company’s streaming platform, will be rebranded as HBO Max this summer.
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HBO Max relaunch: Why Warner Bros. Discovery is bringing back its prestige brand
Warner Bros. Discovery is rebranding its streaming platform from Max back to HBO Max this summer, signaling a renewed focus on high-quality, prestige content and leveraging HBO’s globally recognized brand strength.
HBO Max might hog the 'premium streaming' spotlight, but lately I've gotten way more value from my Apple TV+ subscription – here's why
The Studio is just the latest example of Apple TV+ opting for quality over quantity, and I think its premium output makes it the best-value service overall – despite there being cheaper options.
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