Upstox, an online stock-trading platform was a late entrant in this category and NEEDED TO DRIVE THE TWIN OBJECTIVES TO DRIVE AWARENESS AND GET MORE USERS TO ENGAGE WITH THE UPSTOX APP as the current ...

Upstox, an online stock-trading platform was a late entrant in the category. With its proposition of 'Start Karke Dekho' (start it out) it needed to demonstrate to the common-man investor that stock ...

Upstox, an app that looks to make financial investing easy, has rolled out a campaign to communicate the same. The campaign consists of two films. One shows a man trying to touch his toes during yoga, ...

Online brokerage firm Upstox on December 1 announced it will now allow investors to invest in initial public offerings (IPOs) and open demat accounts through WhatsApp. Upstox said its platform will ...

Beginning with term life insurance, the company will further expand its offering to health, motor and travel insurance, it said in a statement. The company has appointed HDFC Life as its first ...

Akshaya Tritiya, considered to be an auspicious day by many communities in India, is on May 14 this year. The word 'Akshaya' means endless or forever, while ‘Tritiya’ represents the third day of the ...

Digital stockbroking firm Upstox has raised $25 Mn in its second round of investment from New York-based investor Tiger Global. Upstox cofounder Ravi Kumar claimed the company has been profitable for ...