In marketing class, the professors like to talk about the “first-mover effect,” where being first may have more equity than being best. Indeed, Ford’s PR department is milking its new range of ...

General Motors just announced a new welding process it already implements in some cars that allows for increased use of the lightweight material, ultimately offering improved fuel economy. Using a ...

Warren — General Motors Co. believes it is the first automaker to weld steel to aluminum through resistance spot welding, a technique it spent some two years developing and expects will save weight ...

Although some engineers have had success in spot welding steel and aluminum together, it has largely been considered impossible to achieve reliable, continuous welds directly between the two ...

DETROIT, MI-In an effort to improve the fuel efficiency of its vehicles, General Motors Co. plans to use a new aluminum welding technology "more extensively" starting next year. According to the ...

Joining one flat piece of metal to another flat piece of metal is a common requirement, but sometimes the choice of method lies open. For a case in point, please consider these two kitchen spatulas in ...