When you hear of Sweden, usually the first – and often only – thing you hear about is the capital city of Stockholm. Whi ...

Need a reset? This Nordic nation just became the first place on Earth where doctors can officially prescribe travel for ...

From ‘prescribed’ wellness to promoting boredom and silence, Sweden’s 2025 tourism campaigns reflected a country doubling ...

Gotland is great for biking and an excellent way to get close to nature. The largest island in the Baltic Sea is one of Sweden’s most attractive travel destinations. Amid the historic and natural ...

In Sweden's Stockholm Archipelago, one travel writer finds a "gentle season where blueberries are still ripe, the water retains a streak of warmth, saunas are still firing, and the seas are almost ...

While Lapland’s unique charm continues to draw more and more visitors in search of Santa Claus each year, look to Finland’s friendly and fascinating neighbour Sweden for your next sub-zero escape.

Sweden wants to set the record straight - it is not Switzerland. This, as people often confuse the two European countries with similar-sounding names. A recent survey from Visit Sweden found that 50% ...

Spellbound by Sweden is an audio story experience that takes on a fully-immersive form when listeners are in the Swedish forest. Photo Credit: Johan Wennerstrom/Visit Sweden Felicity Long During the ...