One of the ways in which WWE connects with its audience is by creating products that fans, and in particular kids, can take home with them to celebrate being a fan of WWE or of particular WWE stars.

WWE toys have captured the hearts of millions of wrestling fans ever since the Wrestling Superstars line was released in 1984 by toy-makers, LJN. These were the first action figures based on ...

Which WWE toy ring is best? World Wrestling Entertainment, otherwise known as WWE, is a media company best known for professional wrestling. Its live and televised shows have millions of fans who have ...

WWE announced a business tag team with Mattel toys to extend their partnership with a multiyear extension through 2019. By Debbie Emery WWE Action Figure - P 2014 The WWE and Mattel Inc. announced a ...

Mattel will enter WWE‘s ring for another five years, with the world’s largest toymaker pinning down a new deal to become the wrestling company’s master toy licensee through 2019. Financial terms of ...

EL SEGUNDO, Calif. (WBRC) - Mattel’s line of wrestling action figures and toys isn’t going anywhere any time soon. WWE and Mattel announced a multi-year extension to their global licensing deal ...

When we were kids, any toy with our favorite wrestler on it was the best thing in the entire world. We can even make the argument that it was the toys that helped feed our obsession with pro wrestling ...

The rivalries between WWE superstars are so epic sometimes that they spill out of the pro wrestling ring and into the toy aisle. Take former partners in the Shield faction and now in-ring foes Seth ...

McFarlane Toys has just announced today a new licensing agreement with the WWE. McFarlane Toys will be producing the first-ever WWE limited-edition collectible statues. The WWE ICON Series will ...

Forbes contributors publish independent expert analyses and insights. I write about men in tights & the billions they make for men in suits. Released former WWE Superstar Bray Wyatt will be featured ...

Mattel will enter WWE‘s ring for another five years, with the world’s largest toymaker pinning down a new deal to become the wrestling company’s master toy licensee through 2019. Financial terms of ...