Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The most talked-about marketing examples often come from iconic B2C brands—Sephora, ...

With AI now the norm, B2B marketers reveal how it’s reshaping agency spend, expectations and the future of client–agency ...

TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. However, its ...

While it's often overshadowed by B2C, B2B is big business -- twice the size of consumer marketing. And "confident" B2B marketers are nearly four times more likely to report fully aligned relationship ...

As a B2B marketing agency, we've witnessed this firsthand with our clients. One particular instance involved a business on the brink of losing its market presence. Our team stepped in, bringing a ...

B2B marketing is evolving fast. AI is rewriting the rules, customer expectations are higher than ever and every decision must ...

The B2B is the acronym for business to business, which refers to business models in which the transactions of goods or the provision of services occur between two companies (individuals or not), ...

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. Influencer marketing is ...