It’s the dead zone of Hot Girl Summer, but another label has dominated the feeds, confusing older millennials and Gen Xers who never thought they’d have to see scrunchies and puka shell necklaces ...

If 2019 was the Year of the Pig in the Chinese Zodiac, it was also the Year of the VSCO Girl in U.S. retail. The first subset of Gen Z to demonstrate its spending power, the VSCO girl trend is giving ...

Okay, so you’ve probably been hearing about VSCO girls — and wondering what this means and if you need to start using the term in everyday conversations. Truth: I had heard about it a few times, knew ...

British actress Sophie Turner poses during a photocall in September. (Photo: LOIC VENANCE/AFP/Getty Images) The markers of a VSCO girl are confusing to the untrained eye — and even Sophie Turner, in ...

Over the summer, the photo-editing app VSCO probably got more organic, word-of-mouth exposure than it’s received in its entire eight-year existence, all thanks to a meme: the “VSCO girl.” The ...

When it comes to what's trending, many people find themselves wanting to be in the "know." Whether it's because you want to know what your friends are into, what your kids are searching or just ...

Eric Lunt’s teenage daughters actually want to show him what they post on VSCO. Unlike Snapchat and Instagram, two social media channels his daughters shy away from sharing posts with dad, VSCO ...

VSCO’s filters have made the photo-editing app so popular, it’s now among the slang that has parents of teenagers scratching their heads. (What, exactly, is a VSCO Girl, anyways?) The filters, many ...

When was the last time you took a few minutes to check in with yourself? Physical health issues are generally easy to spot, but the signs that indicate your mental health may be suffering can be more ...

VSCO, a popular social platform for photographers and the maker of a namesake editing tool, is embracing AI. Now, AI editing is almost a taboo in the creative circles, even though the tools such as ...