You only get an oo with Typhoo. Three iconic straplines, all harnessing the power of rhyme. But is their use of rhyme essential or incidental to their success? Work by two psychologists from Lafayette ...

Rhyme thrives at both poles of literature. It is the material of a greeting card—“Roses are red / Violets are blue / Sugar is sweet / And so are you”—and the high-tragic language of Racine. Rhyme ...

Songs are made for ears, not eyes. Because people listen to songs, you learn to write for eyeless ears. Rhyme creates the ear’s roadmap through the lyric ideas. It tells your ear where to go next, ...