Nike’s comeback strategy is banking on bold moves in women’s sports—and A’ja Wilson’s sold-out signature sneaker shows the plan is working.

The one that debuted last weekend for A’ja Wilson’s first signature shoe (released yesterday, to sold-out status) is an instant classic. Directed by Jenn Nkiru, the ad (“One of A’Kind”) is a play on the old “Miss Mary Mack” nursery rhyme hand-clap game and features some exceptional editing work. Watch:

A'ja Wilson's new signature Nike line just launched, and the A'One shoe sold out within minutes. But you can still get a pair of the sneakers, Wilson revealed on social media. In addition, Wilson has a different set of signature pink shoes available on the site that still have many sizes in stock.