Russell’s current NIL valuation stands at $1.3 million. His first partnership was with Panini America. He ranks 37th among ...

Florida lands five-star guard Boogie Fland with a blockbuster NIL deal, setting a new tone in the race for college basketball ...

A presidential NIL commission has been discussed widely, but the supposed co-chair does not think it's necessary.

This potential first round draft pick slid drastically in last month's NFL draft, and as such his rookie deal is worth far ...

The NIL era of college sports has been tumultuous to say the least. Kids have come from high school to D1 college teams and ...

Former Duke men's tennis player Sam Landau filed an objection to the House v. NCAA settlement May 15, alleging that head ...

Is it wise to spend 10% of the salary cap on a high school offensive tackle? That's a question many have wrestled with after ...

Parents of six champion WMU Bronco hockey players have signed a unique type of "NIL" deal, which recognizes "the real MVPs ...

Chances are, you may have heard of Robby Porco more for his free-handed approach to NIL rather than his results on the mound.

Illinois head coach Bret Bielema opens up about NIL’s chaotic rise, revealing staggering roster budgets and the urgent need ...

Georgia defensive line commitment Seven Cloud signs NIL representation deal with same agency as five-star offensive line recruit Jackson Cantwell ...

A new state law protects Tennessee universities from antitrust lawsuits by athletes unhappy with player-pay rules coming to ...