Formula 1 has announced a landmark global partnership with PepsiCo that’s set to bring Gatorade, Doritos, and Sting Energy into the fold at key events. Per PepsiCo, the deal includes everything ...

Elite motor racing series Formula 1 (F1) has struck a new commercial deal with soft drinks and snack foods giant PepsiCo, while also extending a tie-up with cruise operator MSC Cruises.

PepsiCo inks a five-year global sponsorship with Formula 1 to promote Sting Energy, Doritos & Gatorade, expanding its ...

PepsiCo will activate trackside branding, digital content campaigns, and hospitality experiences across multiple F1 races, beginning in 2025. And the choice of sub-brands is telling: Sting and ...

PepsiCo’s deal further cements F1 as one of the sports most attractive to marketers. F1 generated $2.04 billion in total sponsorship revenue last year, surpassing the NBA, MLB and NHL, and putting it ...

Formula 1 and PepsiCo have announced a multi-year agreement that will see PepsiCo become an Official Partner of the pinnacle of motorsport until at least the 2030 season.

Como parte de su compromiso a largo plazo con el empoderamiento de las mujeres en el deporte, PepsiCo también ampliará su participación en la F1 Academy, cuyos detalles se compartirán en las ...

As one of the most physically and mentally demanding sports in the world, Formula 1 requires peak performance under extreme ...

This was Pepsi’s Sting choosing to lead with a non-visual, sonic story in its debut as the official energy drink of F1. And this move signalled a dramatic shift in the way a legacy FMCG giant is ...

Most 16-year-olds are just starting to think about getting their driver's license, but Mathilda Paatz is no ordinary ...

PepsiCo’s deal further cements F1 as one of the sports most attractive to marketers. F1 generated $2.04 billion in total sponsorship revenue last year, surpassing the NBA, MLB and NHL ...