PepsiCo is the latest big-name marketer to rev up alongside Formula 1, joining a growing roster of brands eager to tap into the surging popularity of the global motorsport. The snack and beverage ...

Formula 1 has announced a landmark global partnership with PepsiCo that’s set to bring Gatorade, Doritos, and Sting Energy into the fold at key events. Per PepsiCo, the deal includes everything ...

PepsiCo inks a five-year global sponsorship with Formula 1 to promote Sting Energy, Doritos & Gatorade, expanding its ...

PepsiCo will activate trackside branding, digital content campaigns, and hospitality experiences across multiple F1 races, beginning in 2025. And the choice of sub-brands is telling: Sting and ...

Formula 1 and PepsiCo have announced a multi-year agreement that will see PepsiCo become an Official Partner of the pinnacle of motorsport until at least the 2030 season.

PepsiCo’s deal further cements F1 as one of the sports most attractive to marketers. F1 generated $2.04 billion in total sponsorship revenue last year, surpassing the NBA, MLB and NHL, and putting it ...

As part of its long-standing commitment to empowering women in sport, PepsiCo will also extend its involvement to F1 Academy, with more details to be shared in the coming weeks. PepsiCo will be ...

Como parte de su compromiso a largo plazo con el empoderamiento de las mujeres en el deporte, PepsiCo también ampliará su participación en la F1 Academy, cuyos detalles se compartirán en las ...

This was Pepsi’s Sting choosing to lead with a non-visual, sonic story in its debut as the official energy drink of F1. And this move signalled a dramatic shift in the way a legacy FMCG giant is ...

PepsiCo’s deal further cements F1 as one of the sports most attractive to marketers. F1 generated $2.04 billion in total sponsorship revenue last year, surpassing the NBA, MLB and NHL ...