It’s the practice of earning mentions, links, and trust from community-level sources — neighborhood blogs, local influencers, ...

Google Ads has added a new “Conv. value (incl. predicted)” metric that blends actual and forecasted data, giving advertisers ...

Get clear on what’s changing in Google Ads – and how to stay competitive in the new AI-first Shopping landscape.

Google is expanding its Commerce Media suite to give brands and retailers AI-powered tools across platforms like Search, ...

Google Ads no longer auto-selects the Display Network for Search campaigns, giving advertisers more control and helping ...

President Trump’s 90-day extension keeps TikTok live in the U.S., giving advertisers continued access to one of the most ...

Data-driven strategies fueled a golden era—until they didn’t. It’s time to rebuild marketing on trust, not tracking.

Not sure if Maximize Clicks is right for your campaign? This quick guide walks you through what it is, when to use it, and ...

Google’s new Veo 3 integration into YouTube Shorts will let brands and creators generate short-form videos from text prompts, ...

Amazon and Roku are teaming up to give advertisers unified access to over 80% of U.S. connected-TV households, promising ...

Why we care. Meta’s new generative AI tools drastically reduce the time and effort needed to produce high-quality, on-brand ...

Most people still think of AI as a tool for generating content or powering chatbots. But agentic AI is already driving deeper ...