The campaign, which was rolled out on Wednesday, places Sweeney at the center of American Eagle’s denim-focused marketing ...

Sydney Sweeney has reportedly helped American Eagle’s stock climb higher this week. The White Lotus actress has recently ...

American Eagle Outfitters surged 10 percent on Thursday after unveiling a new denim campaign with Sydney Sweeney.

American Eagle was in need of some buzz. It got some—from actress Sydney Sweeney, known for roles in television, motion ...

Sydney Sweeney's American Eagle campaign, promoting jeans to support domestic violence survivors, has sparked backlash.

GoPro, Krispy Kreme, Opendoor Technologies and Kohl's have all drawn attention from meme stock traders this week.

A US clothing brand has seen its share price surge in a “memestock” frenzy after announcing an advertising campaign featuring ...

American Eagle Outfitters tries to tout its position as a top jean brand for Gen Z consumers with Sydney Sweeney campaign.

Sydney Sweeney has great jeans. American Eagle Outfitters announced their partnership with Sweeney, 27, on Wednesday, July 23 ...

The actress will appear on the Exosphere of Sphere in Las Vegas, 3D billboards and in all print, video and digital content.

After American Eagle launched its most expensive campaign yet, starring Sydney Sweeney, the company's market cap rose by $400 ...

AEO’s Sudden Surge American Eagle Outfitters (NYSE:AEO) has seen its stock soar recently, climbing 12% over the past week, ...