I had a really interesting conversation with a founder this morning who said that around 70% of their sales were to consumers and that the remaining was to businesses. In the context of a pitch, they ...
I did some informal polling over the last two weeks with other B2B marketers, and they all felt that the only truly effective ...
Businesses that sell to other businesses typically take a different approach to marketing than B2C businesses do—one that doesn’t involve the standard campaigns marketers in the B2C world use to reach ...
B2B and B2C marketing are surprisingly similar. Sure, there are differences, but customer experience is customer experience, ultimately. As marketers, we segment our careers and capabilities based on ...
Alas, the lessons from B2C marketers on how to get attention are deeply problematic in B2B. Influence matters across the board, no matter what you're buying. In B2B, those influencers come in a ...
The realms of B2C and B2C are often thought of as being distinct. However, many B2C products and services are "considered purchases" that require similar sales and marketing tactics to B2B products ...
The product catalog is the primary sales asset in the complex ecology of global B2B commerce. Unlike B2C transactions, which tend to be impulsive and aesthetics-oriented, business-to-business ...
The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Yumi Clevenger-Lee ...
For years, experts have urged B2B merchants to take inspiration from B2C digital commerce, emphasizing the importance of providing a seamless user experience. This is particularly crucial for catering ...
The distinction between B2B and B2C marketing is becoming less pronounced as customer expectations evolve. Today’s consumers demand the same level of personalisation and engagement in their ...
What is B2B content marketing? Explore the benefits and current trends in B2B content marketing that will help your business ...
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