In an era driven by algorithms and aesthetic sameness, branding itself is overdue for a reset. At Chandelier Creative, ...

Not every brand does this right. A brand starts to deteriorate when trust breaks internally before it breaks externally. Employees notice when leaders stop listening. They see when values are ...

Companies use branding to create an emotional relationship between customers and a specific product. The idea behind branding is to ensure sales and success for that product by making it easily ...

In the late 1990s, several Lexus models offered leather interiors by Coach. In 1995, the BMWZ3 Roadster paired with James Bond in the movie Golden Eye, and was featured in the Nieman Marcus Holiday ...

As a CEO, your branding strategy and your reputation management strategy should be aligned if you want to ensure they contribute to business growth.

Standing out in a crowded marketplace is a business requirement for increased sales, profits and success. A basic tenant of marketing is the establishment of a brand identity for products and services ...

A brand is the primary signal of a startup's maturity. Houston founders now use design to prove they are ready for ...

Miami's market is now a global stage. To compete, brands must project a level of world-class technical and creative ...

In an era where artificial intelligence is rapidly redefining creative industries, branding stands at a pivotal crossroads. Tools like Midjourney and DALL-E are often portrayed as threats to ...

Branding is an ongoing journey, but many restaurant operators think of it as a one-time effort — something to check off a list before opening day. The effort put toward branding should never be static ...

Airlines might have a lot to gain by offering elevated but attainable products to a willing customer base, argues Conran ...