First of all, marketing encompasses a wide range of both analysis and tactics. For example ... marketing effort (of which the sales force is one part) towards providing what customers want and gaining ...

"Increase sales of peripherals" is an example of an ineffective goal ... as much space as you need to give an overview of your marketing strategies and list each of the corresponding tactics ...

Pricing isn’t just about picking a number, it’s a strategic decision that can make or break your business. Whether you’re a ...

Holistic marketing takes into account the considerations of stakeholders, customers, employees, suppliers, and the community as a whole when creating and implementing marketing strategies.

In many companies, the marketing and communications teams are often seen as the "money spenders"—those folks who ask for budgets to make things look pretty but aren’t always recognized for the direct ...

The popularity of account-based marketing ... because in ABM, Sales validates opportunities rather than incoming leads. As activities unfold, data collected over a longer period should allow marketers ...

Companies fail at customer-centric sales strategies when relying on assumptions instead of listening. Businesses that ...

This article is sponsored by ActiveDEMAND. It is based on a discussion with Sean Leonard, CEO and Founder of ActiveDEMAND.