385 is the magic number for go-to-market strategy ... as well as other automation and new KPIs. Related: 5 Lessons to Follow as You Take Your Product to Market Where are the eight pillars?

Whether it's through groundbreaking new uses or by solving persistent problems, new product categories are all about making ...

Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

Content Marketing Institute report found that 91 percent of B2B marketers use content marketing to reach customers, up from ...

Ahead of speaking at MDM's May SHIFT conference, Redwood Advisors' John Nantz stops by for a conversation with Tom Gale about ...

A a deeper understanding of customer behaviours and personas is needed says David Cumberbatch, Associate Partner for Customer ...

Let me rewind to how marketing was till a ... with the right message. Any GTM strategy needs to start with the objectives behind launching a product or a new brand. These objectives should be ...

One of the main questions for anyone responsible for a company's marketing strategy ... focusing solely on the product life cycle can lead to a misalignment with broader business strategy, such as ...

Although strategies for implementation differ from one company to the next, every holistic marketing ... and introduce new customers to your store, as well as help introduce new product lines ...

Marketing professionals face many challenges: New competitors, evolving ways of working, and emerging technologies are just a few. To achieve business success, you must prepare to meet those changes.

Market saturation arises when the volume of a product or service in a marketplace has been maximized. At the point of saturation, a company can only achieve further growth through new product ...

‘This is the biggest change ever to our go-to-market ... leading storage products through the channel than if they take that same business direct. “With this new strategy around partner ...