Google Ads now lets advertisers manage leads and share quality signals with AI to improve bidding performance.

Just a couple of days into the Google ad tech antitrust trial, it seems clear that the heart of the US Department of Justice’s case is proving that Google Ad Manager is the key to the tech giant’s ...

The DOJ is asking the court to order a Google Ad Manager divestiture. Google proposes a remedy that would let you use third-party tools instead of a breakup. Expect no immediate changes while appeals ...

Just three weeks after it began, the Google ad tech antitrust trial in Virginia is over. (Arielle Garcia, you can go home now! Thank you for your service.) The trial was expected to last between four ...

Google’s removal of unified pricing rules lets publishers set bidder-specific floors again, which could cause a pricing shift in programmatic auctions. Google has removed its long-standing unified ...

There isn’t enough popcorn in the world. Late last week, the Department of Justice (DOJ) published the witness list for its upcoming antitrust trial against Google, and it reads like the online ...

Imagine Communications, a provider of ad tech solutions for TV broadcast, has announced a significant advancement in its partnership with Google Ad Manager. This collaboration is central to Imagine’s ...

Google proposed a number of changes in the €2.95B EU antitrust fine over its ad technology. The changes include changes to Google Ad Manager and increasing the interoperability between its tools.

Google has lost yet another huge monopoly case — and the search giant is still facing another antitrust-related trial later this month. On top of that, the company just received an antitrust cease-and ...