Although strategies for implementation differ from one company to the next, every holistic marketing approach includes four main components ... Numerous types of businesses use market segmentation ...

The article outlines LG's new global strategy as a smart life solutions company. Vice President Hyoeun Kim discussed to ...

GSK has shifted towards a global marketing ... about this new strategy at the Veeva 2019 Commercial and Medical Summit, Europe. GSK’s approach to marketing content has had a major rethink ...

Nielsen's report features some nuggets, like grandparents choosing soap dramas over TikTok. Could've told you that.