The new specification, which standardizes programmatic deal synchronization and improves operational efficiency, is open for ...

IAB Tech Lab, the global digital advertising technical standards-setting body, announced today the release of version 1.0 of a Deals API for public comment. This new specification introduces a ...

Programmatic advertising is an effective tool for managing advertising campaigns and interacting with the target audience for business. More and more companies from various niches are choosing ...

New tech and extra process added more friction to the buying process. But there are ways to minimize the complexities.

Spencer's departure is the latest in a spate of leadership changes at The Trade Desk. And it comes at a time of tension ...

The advertising landscape in Web2 has long been characterized by a plethora of intermediaries—agencies, ad networks, and data brokers—that often inflate costs and complicate the buying and selling of ...

Categories: Review the latest tools and platforms that boost performance marketing efforts across paid, search, and affiliate channels.">Performance Marketing Tools, Liz Morrell is a freelance ...

DALLAS, TEXAS / ACCESS Newswire / July 14, 2025 / A Parent Media Co. Inc. (APMC), a leader in ad-supported streaming and digital content distribution, is pleased to announce the completion of a ...