Laura Christian will lead all marketing, brand and communications activity across Banyan Tree Dubai and Banyan Tree AlUla, ...

The 30-second spot showcases a Jeep Wrangler navigating prehistoric terrain while encountering seven different dinosaur ...

HUMAIN's Steve Plimsoll talks to Campaign Middle East about development of AI infrastructure and Arabic LLMs in Saudi Arabia.

This summer campaign from Virgin Connect Roam uses community-led insights to bring travelers a solution in connectivity in more than 190 countries.

Platinumlist's Ivan explores how live podcasts events are gaining traction – blending community, entertainment, and brand-building.

Emirates NBD’s #UnitedAgainstFraud campaign raises public awareness of cybercrime methods via engaging content.

From recaps from the shores of the south of France to discourse on how the industry can be better and do better, Campaign ...

Every month, Campaign Middle East selects a collection of ‘Work’ to display in its monthly issue. The same selection then ...

"We’ve relied too much on the AI ‘write prompt → generate content → post content’ cycle," says RAKEZ's Ahmad Numan.

The Premier Inn campaign with Crowd was delivered across social media; Google and Meta search platforms; and hyper-segmented messages.

Gambit Communications has seen client wins, including Samsung, Property Finder, The Red Sea International Airport, FIX ...

The multi-channel Franklin Templeton campaign was rolled out through radio spots, OOH ads on the Dubai tram, print media and ...