Hispanic audiences are driving cultural trends and redefining media engagement across the U.S. With nearly one fifth of the population and more than $4.1 ...

SEO is a dying language. Google Zero is upon us. Media businesses are already seeing the impact of the zero clickthrough economy, where the search and ads ...

Publishers are under siege. Platforms and AI are siphoning off traffic, ad dollars are consolidating, and the rules of digital media are being rewritten ...

There isn’t a premium content company on the planet that isn’t feeling the combined effects of several significant shifts reshaping how publishers reach ...

Artificial intelligence is transforming how information is created, consumed, and trusted. As AI makes misinformation becomes to produce and harder to ...

Here are some of the best media stories our team has read so far this week: The New York Times | Why Google Got Off Easy (4 min read) NBC News | AI ...

For years, publishers have relied on a patchwork of point solutions to manage subscriptions, consent, adblock recovery, newsletters, and more. Each solved a problem, but together they created ...

In the media industry, AI’s hype cycle has officially entered its hard reality era. As Arc XP’s Chief Technology Officer Joe Croney put it during our recent webinar Real Automation, Real Agents, Real ...

It’s been a rough year for publishers and broadcasters in Canada. In the wake of Meta’s news ban, Canadian news publishers and broadcasters have faced declines in online traffic, engagement, and ...

Publishers, it's not your imagination: sites that once received steady traffic from top search rankings see fewer visits from AI Overviews When you search on Google today, you’re likely to see a boxed ...

Generative AI tools have a lot of power to change the media business—from the way we work, to the data we collect, to audience needs and expectations. The area is complex, and changing so rapidly, ...

Subscriptions remain a vital revenue stream for most media companies, but the landscape is rapidly shifting. In response, publisher strategies also need to adapt and evolve. The days of easy ...