Only about 11% of women regard financial stability as a critical partner selection criterion, according to a study by ...

Valentine’s Day marketing needs to move past the idealised and embrace the real, authentic experiences, argues the founder of ...

BigBasket has launched a Valentine’s Day campaign contrasting its rapid delivery service with the waiting game in modern ...

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In his first visit to India, the Canva co-founder and chief product officer identified the country as a key growth driver in ...

The platform’s new tools aim to offer guidance on AI optimisation, automation, and advertising best practices.

In a world saturated with copy and clichés, Tanima Kohli, group head for copy at Enormous has carved a niche by rewiring the ...

Turning viral humor into real-world fun, the activation transforms internet memes into interactive experiences—blurring the ...

India’s social media influencers specialising in travel, food, and tech grow by 67%, 46%, and 42%, respectively from 2023 to ...

As traditional channels lose steam, brands are rethinking customer conversations and the SaaS company is helping businesses turn WhatsApp into a sales and marketing powerhouse.

As traditional platforms scale back on news, LinkedIn is stepping up—aiming to offer brands, publishers, and professionals a ...

Articles written by Anushka Gupta ...