Recognized as one of the fastest growing sports in both the U.S. and abroad, counting 20 million players in more than 100 ...

What began as a storybook monster became 2024's $430 million phenomenon via TikTok and celebrity flexes, but counterfeit ...

The Coalition for Innovative Media Measurement appointed two members to its board of directors: Dana McGraw (SVP, data and ...

Major League Soccer (MLS) on Thursday released a national marketing and media campaign, along with a fan engagement plan, ...

The new North American platform replaces “Ready for You,” and positions TD as a counterweight to an increasingly automated ...

Publicis Groupe has hired Sean Palmer, who was formerly at WPP, as chief operational transformation officer for global clients.

Lalita Salgaokar is an advertising creative director and journalist. She moved across continents from the hustle of Mumbai to the hustle of New York City. Since then, she’s worked at both ad agencies ...

George Sargent, CEO, Arnold discusses the power of creative bravery, the evolution of humor in advertising and why long-term client relationships are the secret sauce to iconic campaigns.

The Seattle Seahawks beat the New England Patriots, Bad Bunny took center stage to honor Latino culture for all the world to ...

The week’s notable creativity and brand marketing news. Now that the Big Game campaigns are done, our hearts continue to go ...

As the first executives to feel disruption, CMOs are rewriting the rules of leadership. Read how survival intelligence is ...