The better-for-you soda brand is also inviting consumers to the Austin Motel, which has been transformed to include three ...

Shifting attitudes toward luxury have created an opening for newer, more agile and culturally relevant brands to make inroads ...

Executives from VML and Epsilon talk loyalty during a virtual live event with Marketing Dive, CX Dive, Hotel Dive and ...

As it looks to become a $1 billion business, the hydration line recently took over Times Square to establish 4 p.m. as “I.V.

The brand reteamed with Jennifer Aniston, riffing on how the pair “were never on a break” — a reference to an iconic moment ...

With past experience at Apple, Amazon and Netflix, Megan Imbres’ background aligns with how Peloton is looking to grow its ...

Custom Pepsi bottles will be available via a social media giveaway to consumers who post which foods with which they’d ...

The companies, which together reach about 80% of the U.S. market, want to improve targeting and measurement in CTV ...

The health tech company upends fitness clichés to show what intentional aging can look like in an ad from indie shop ...

Newell, the parent of more than 50 consumer brands, is looking to create five times more content while improving marketing ...

Molson Coors was among the first to see success from the solution, which allows brands to reward Uber passengers with offers ...

Traditional advertising outlets are expected to see a 3% drop in revenue, reflecting ongoing economic uncertainty, while ...