Jahid Ahmed on how, while apps can handle everyday transactions, complex financial decisions like wealth management still ...
Kelvinator has brought its Summer Paused campaign to Delhi NCR with a 3D installation billboard showcasing its Heavy Duty ...
Chatterjee will continue to oversee integrated marketing function, including brand strategy, consumer marketing, PR, media, ...
Agarwal joins ZEEL from JioStar, where he held senior marketing leadership roles and led marketing strategy and brand ...
Under the integrated mandate, the agency managed TV, digital, OTT and social campaigns for Tata Motors, Voltas, TATA AIG, ...
Carousell Media, is expected to focus on influencer marketing, talent management, celebrity collaborations, social media, ...
Hyderabad's Hussain Sagar Lake skyline with a Flying LED Experience for its latest flagship smartphone launch with an aerial ...
As per Comviva's report Only 16% of marketing leaders can justify AI investments with clear business evidence, while 67% cannot determine total AI costs and 79% rely on estimates.
Marketers are being pushed to rethink differentiation, storytelling and trust. IBM’s Tuhina explains what it takes to stay ...
Prasun Kumar on short-term wins, meaningful storytelling, and why consumers don’t want brands talking to them all the time.
TRAI’s consultation paper has sparked wider debate around innovation, advertiser confidence in FAST channel, and the future ...
From inflation to instant delivery, Dabur’s Rajeev Dubey shares how FMCG planning is evolving while brand trust and sustained ...
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