Jack 49 wins Ally's women's sponsorship business, Ariat's Western branding coming to college apparel with Antigua, and CVS's ...

Best reaction from social media and beyond after the Clippers and Steve Ballmer were punished in the Kawhi Leonard salary cap ...

New Jersey petitioned the U.S. Supreme Court to decide whether states can regulate sports betting on prediction markets like ...

College hockey is returning to Lambeau Field for the first time since 2006 next February, with the venue set to host a men’s ...

Navigating AI’s limitations for NFL brand deals with commentary from 5W on how it helped and hurt come up with brand deal ...

The San Antonio Spurs on Wednesday unveiled a deal to make DAZN the team’s new direct-to-consumer media partner, bringing ...

Dunkman, the pro basketball dunking league that just wrapped its rookie season, will be returning for a second season in 2027 ...

Washington State Univ. can continue selling beer and wine at home football games after a unanimous decision by the state ...

Through Hometown Soccer Holdings, MLS and KKR hope to relocate participating teams into nearby communities where they can ...

Two former Golden State Warriors employees are suing the franchise, alleging gender and race-based discrimination, workplace ...

During the Dodgers’ 2012 sale, some MLB owners questioned Guggenheim CEO Mark Walter’s financing, particularly the use of ...

The Stars “will not host a Pride Night” for the first time in at least five years, according to Lia Assimakopoulos of the ...