As part of the newly approved Omnicom and IPG merger, staff have been mandated to use Microsoft products. One senior agency ...

As a juror in the Social Media category at The Drum Awards Festival, Inessa Createssa explains why AI is best as ...

Shoppable CTV is turning the small screen into a big advantage. LG Ad Solutions’ CMO Tony Marlow unpacks how marketers can ...

The soda giant is taking its ‘Food Deserves Pepsi’ platform into stadium parking lots, aiming to turn pre-game rituals into ...

The Drum has learned that the French advertising giant has subcontracted Stagwell to work on several projects for the Israeli ...

Perhaps most powerfully, AR extends the reach of OOH campaigns through organic sharing. When users discover an AR filter in a ...

A delayed ban buys brands time but not certainty. With a new US-China framework in place, TikTok remains central to culture ...

The campaign from BBH London was shot by acclaimed photographer Alex Prager, who is known for her large-scale, distorted ...

AI is rewriting the rules of discovery. Brands that fail to adapt risk vanishing from AI search results, while PR-savvy ...

Harry Davies is The Drum’s new B2B columnist. His debut will explore how the sales funnel should have become much more ...

BBH Singapore’s CCO has been a soldier, TV host, marketer and filmmaker. Here, he shares how his relentless curiosity, early love of ads and passion for making things happen shaped a career at the ...

In the age of AI, what really matters for marketers? Not clicks, says Branch CEO David Karnstedt, but being the brand AI ...