While there is no fixed date for an iPhone SE release, several of Apple's second-tier products have launched in the late March to early April window. This includes the first Apple Silicon iMacs, the M2 MacBook Pro laptops, the iPad Air 5, and more. In addition to the iPhone SE, Apple is expected to debut the iPad 11 and the iPad Air this spring.

No matter how great a company is, even the most successful product eventually matures and declines with the passage of time as rivals angle for a piece of the market your innovation created. A case in point is Apple’s iPhone,

Tim Cook just shared a new music video from OK Go that was not only shot on iPhone, but also features 64 iPhones in fun and unique ways.

Tim Cook has officially revealed his innie, Tim C., in the latest of many Severance promos for Apple TV+. Cook’s, I mean C.’s, acting chops just might top what we saw in the Mother Nature short before the iPhone 15 event in 2023.

Apple CEO Tim Cook's daily routine includes waking before 5 a.m., drinking Diet Mountain Dew during the day, and holding marathon meetings.

Cozying up to the president is also good business for Apple. During the peak of the U.S.-China trade war during Trump's initial four years in The White House, Apple's most important product, the iPhone, managed to escape getting hit by tariffs.

Tim Cook’s compensation adjustments reflect both his leadership and the evolving dynamics of stakeholder expectations.

Tim Cook is the CEO of Apple ... Cook has overseen the development and launch of major products like the iPhone X, the Apple TV 4K, the iPad Pro, the Retina MacBook, and AirPods.

But Apple boss Tim Cook is doing his part to drive tune-in for Team Lumon. Cook stars in a “Severance”-themed promo video released Friday by Apple. In the spot, Cook is reporting for work at ...

Local news reports that a skier fell 1,000 feet while out in Stevens Pass, Washington, injuring their leg in the process. Chelan County Sheriff's Office was notified of the incident by an Apple Watch Emergency SOS alert. They dispatched King County Air Support to the location, arriving at the stranded skier just after dark.

Can Apple catch up in AI? A recent leak details how the firm is moving veteran staff around to try and help Siri catch up to ChatGPT and Microsoft Copilot.