Britain’s competition regulator on Thursday launched an investigation into Apple and Google’s huge mobile ecosystems to determine whether the tech titans are in breach of the U.K.’s strict new digital competition rules.

Britain’s competition watchdog says it’s investigating Google’s search ad business, adding to global scrutiny that the U.S. tech giant is facing

Jan. 14 (UPI) --Britain's Competition and Markets Authority on Tuesday opened a probe over Google's search and advertising services on some of its European consumers. The British watchdog ...

The investigation will look for "potential exploitative conduct" by the tech companies, which dominate the mobile market.

KEY TAKEAWAYS The U.K.’s competition regulator started a probe Thursday on the mobile ecosystems of Apple and Alphabet's Google.The probe is gauging whether the tech firms’ ownership of their apps and services makes their users pick their products over those of rivals.

It is not only in the European Union that competition authorities are taking a closer look at Apple and Google. The UK has now also launched an investigation.

The UK’s competition watchdog has launched an investigation into Apple's and Google’s mobile platforms, just days after the government forced out its chair as part of a push to cut the regulatory burden on business.

The UK Competition and Markets Authority (CMA) has launched investigations to determine if Apple and Google have strategic market status (SMS) in their mobile ecosystems, including operating systems,

The Competition and Markets Authority in the UK is looking at whether the Play Store and AppStore support innovation and are pro-competition

Search engine giant, Google has agreed to take more stringent action against the United Kingdom companies that fabricate reviews to raise their ratings on its platform. The move followed a declaration by the UK’s Competition and Markets Authority (CMA) to checkmate rogue individuals and businesses that have manipulated their star ratings.

A complaint has been raised against Apple's adoption of eSIM technology in the U.K., where the nation's biggest carrier is concerned it'll stiffle competition.