LinkedIn's new tools help optimize ad planning, streamline execution, and improve performance tracking to drive better results with less effort.

The SEC staff stated in its guidance on the 2021 marketing rule released that “when an adviser prominently displays the gross and net performance of the total portfolio from which an extract ...

Opinions expressed are those of the author. “Performance marketing” and “brand-building” aren’t just buzzwords—they are essential strategies for success in today’s fast-paced ...

On March 19, the Securities and Exchange Commission (SEC) issued a new FAQ response1 that softens prior guidance on the use of gross and ...

On March 19th, the staff of the Securities and Exchange Commission (the “SEC”) issued two new FAQs under the Marketing Rule (Rule 206(4)-1 under ...

A little under half (45%) report potentially needing to terminate a campaign early due to poor performance. With marketing budgets under increased scrutiny, problems related to campaign performance ...

Despite the emphasis on and progress in marketing performance measurement and management (MPM) over the past decade, research continues to show that the link between marketing and the business still ...

In today's digital marketing world, competitive intelligence often takes a back seat to all the key performance indicators (KPIs) on which marketers are focused—open rates, social engagement metrics, ...

Porsche usually ups the ante with its flagship performance nameplate with every half generation it introduces, and now that the 992.2-generation 911 has arrived for 2025, we’ve tested the latest ...

Successful businesses know that customer purchase behavior is heavily influenced by digital channels, and marketing budgets follow. As a result, most employers require more extensive knowledge of ...