Japanese sanitaryware major Lixil, owner of Grohe and American Standard, aims for 15-20% growth in India by tapping into tier ...

From exploring the potential of TikTok to prioritising employee advocacy, B2B marketers are increasingly treating social ...

High CTRs don’t always mean success. Focusing on qualified clicks and impression-based metrics can lead to stronger ROI and ...

Faraday X Announces That Its FX Super One Received Non-Binding Non-Refundable Paid B2B Preorders For Over 200 Units Within 48 Hours Of Its Middle East Final Launch Event Held On October 28. <li /> FX ...

The quest among B2B brands to present a human face to customers has been increasing in importance, and the phrase “business-to-human” has become a common way to reframe B2B marketing. Despite calls to ...

In 2019, FedEx dropped Amazon as a customer for B2C parcels because the retailer was becoming a competitor, with its own last ...

Stablecoin usage increased for B2B settlements, with growth for payment apps and crypto-funded cards. USDT remains the ...

Content marketing is probably one of the most effective strategies for marketers today. Some 88% of B2B marketers use content marketing for their marketing efforts, as do 76% of B2C marketers, ...

With a host of other players also vying for the B2B investor attention, Moglix will have its work cut out when the IPO dates ...

Advertising has always been an influencer industry. Athletes, musicians, actors have all been the faces and voices of endless ...

Circulatory stakeholders warned that regulatory fragmentation and a one-size-fits-all approaches risk undermining recycling ...

While it's often overshadowed by B2C, B2B is big business -- twice the size of consumer marketing. And "confident" B2B marketers are nearly four times more likely to report fully aligned relationship ...