The choice for B2C leaders today is clear: continue to compete on transient features, or build an enduring identity based on ...

According to Forrester’s (Nasdaq: FORR) 2026 B2C marketing, customer experience, and digital business predictions, the rapid ...

This shift positions Klaviyo as a true platform business for B2C brands, in our view, and expands its AI opportunity.” While ...

Info Edge has elevated Jain Thukral, EVP and head data scientist to the role of chief AI scientist and chief product officer ...

Amidst a surge of start-up ideas in India, investors are now prioritising sustainable marketing. The Unstoppables panel ...

Alon Rivel serves as the first CMO at Feast & Fettle, where he’s spent just over a year transforming their marketing approach ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

Jumbo Interactive has struck an agreement to acquire Dream Giveaway USA, marking its entrance into the US prize draw market.

Shreesha Hegde leverages AI, machine learning, and cloud technologies to advance hyper-personalization and digital ...

Discover the key differences between inbound and outbound marketing strategies, and learn how to choose the best approach for your business.

Hurtigruten announced that Hayley Moore is its new vice-president of sales and marketing in Europe and emerging markets.

There are some B2C strategies that B2B businesses can benefit by using; but, overall, B2C and B2B companies still often use different marketing techniques. Yet those worlds may be converging, ...