The choice for B2C leaders today is clear: continue to compete on transient features, or build an enduring identity based on ...

According to Forrester’s (Nasdaq: FORR) 2026 B2C marketing, customer experience, and digital business predictions, the rapid ...

This shift positions Klaviyo as a true platform business for B2C brands, in our view, and expands its AI opportunity.” While ...

Alon Rivel serves as the first CMO at Feast & Fettle, where he’s spent just over a year transforming their marketing approach ...

Info Edge has elevated Jain Thukral, EVP and head data scientist to the role of chief AI scientist and chief product officer ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

Dublin, Oct. 10, 2025 (GLOBE NEWSWIRE) -- The "B2C Marketing Automation Platforms Market - Global Forecast 2025-2030" report has been added to ResearchAndMarkets.com's offering. Senior decision-makers ...

Content marketing is probably one of the most effective strategies for marketers today. Some 88% of B2B marketers use content marketing for their marketing efforts, as do 76% of B2C marketers, ...

At the ANA Masters of Marketing Conference in Florida, PwC’s Samrat Sharma unveiled new research that could finally settle ...

Amidst a surge of start-up ideas in India, investors are now prioritising sustainable marketing. The Unstoppables panel ...

Discover the key differences between inbound and outbound marketing strategies, and learn how to choose the best approach for your business.

Shreesha Hegde leverages AI, machine learning, and cloud technologies to advance hyper-personalization and digital ...