In 2023, the digital marketing market was valued at $363.05 billion and is projected to reach $1099.33 billion by the end of ...

Brand revolutions take too long and are expensive traps set by branding agencies. By the time they are fully executed, the market often has moved on. Especially with today’s blinding speed of change .

Value-oriented ads and marketing for its Triple Dipper menu boosted the chain’s traffic by nearly 20%, driving a record-breaking quarterly performance. Expectations are high that the two synergistic ...

You don’t need a PR team that specializes in AI. You need one that understands how to craft the right message, deliver it to ...

To keep your brand thriving, you need to track how it’s doing. Start with key performance indicators (KPIs) like brand ...

In a marketplace where customer expectations keep soaring, and regulations continue to evolve, first-party data is emerging ...

As part of the changes in BCCS, Leo Rice has stepped into the role of executive director of enrollment marketing, where he will lead marketing initiatives across all student demographics. David Joyner ...

Restaurant Brands International posted strong earnings, beating both revenue and earnings-per-share estimates thanks to ...

MicroStrategy rebrands as Strategy, emphasizing its bitcoin-first focus despite Q4 losses of $670.8 million, while planning ...