Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

When I wrote GTMU, I first divided the go-to-market process ... Now, we get into the strategic element of your go-to-market strategy. Customer acquisition. This involves a series of processes ...

As the technology continues to evolve, the key differentiator will be how companies use these tools to create value for both ...

The data-driven strategy will allow the breakfast-and-lunch chain to target ads to individual customers. It is part of the ...

U.K.-based apparel retailer Boden has expanded its partnership with First Insight to go deeper in understanding ... a deeper understanding of its customers so it can “anticipate shifts in preferences, ...

B2B (business-to-business) digital marketing strategies help companies promote their brand to other businesses—their target customers—online ... below each card to go deeper.

One of the main questions for anyone responsible for a company's marketing strategy ... The first, which is also the most straightforward, is to continually monitor market trends. That is, keep track ...

Nearly six months after Ahead acquired CDI, the combined company is ready to drive significant value for customers and reshape its go-to-market strategy. “Now that the integration is rounding to ...

‘This is the biggest change ever to our go ... market-leading storage products through the channel than if they take that same business direct. “With this new strategy around partner-first ...

Its key innovations include: Automated Strategic Planning: By analyzing historical campaign data, Ignition auto-generates comprehensive go-to-market strategies tailored to each client's unique ...

Whether it refers to determining the tricky questions of when and how to market your new product or service to customers, or figuring out the correct market in which to launch, integrate these four ...

Rangan, V. K., and Marie Bell. Transforming Your Go-to-Market Strategy: The Three Disciplines of Channel Management. Boston, MA: Harvard Business School Press, 2006.