A a deeper understanding of customer behaviours and personas is needed says David Cumberbatch, Associate Partner for Customer ...

Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

That’s what a go-to-market (GTM) strategy is all about ... generating demand and creating customer loyalty. Each stage of the funnel requires specific investments and therefore demands adequate ...

When I wrote GTMU, I first divided the go-to-market process ... Now, we get into the strategic element of your go-to-market strategy. Customer acquisition. This involves a series of processes ...

Here are four strategies for embracing a customer-centric approach to growth in order to balance acquisition with retention.

One CEO describes how she led her agency through the 2008 recession with seven marketing strategies that support resilience and growth.

As the technology continues to evolve, the key differentiator will be how companies use these tools to create value for both ...

Nearly six months after Ahead acquired CDI, the combined company is ready to drive significant value for customers and reshape its go-to-market strategy. “Now that the integration is rounding to ...

The best data strategy ... Still, customer acquisition hasn’t budged. Meanwhile, their competitor has reallocated that time and budget to a single conversion-driving metric (time to first ...

U.K.-based apparel retailer Boden has expanded its partnership with First Insight to go deeper in understanding ... a deeper understanding of its customers so it can “anticipate shifts in preferences, ...