Commonsense management measures can help keep arthritic horses comfortable and sound even in the coldest weather.

Here are five important areas of difference between brand marketing and direct response. 1. Goals and Objectives "Direct response marketing helps people buy. Brand marketing helps people choose," says ...

Each of the 15 most innovative companies in advertising and marketing built strong campaigns using cultural cachet.

Our critic explains the difference between the cost to manufacture a piece of clothing and the price you end up paying for it ...

Farlow operates as a cultural architect who recognizes that contemporary consumers want authentic relationships.

In a new era of voice commerce, traditional keyword optimization gives way to a more attribute-based, conversational approach ...

This blog outlines how B2B marketers can start to bridge the gap between brand and demand spend to be more effective with ...

What’s the difference between a brand and a business? Virtually nothing… But potentially everything. When building an online ...

In a clip that’s been viewed more than 256,000 times, automotive influencer and TikTok user RudyCars2 (@rudycars2) gives a high-speed breakdown of the two automotive brands. He evaluates the ...

Explore how B2B and B2C companies adopt genAI differently — from sales cycles to social media strategies and beyond. The post How B2B and B2C brands adopt genAI — same tech, different strategies ...

not only will it cost the company billions and absorb most of its engineering and marketing efforts for a decade, it will also cast a long negative shadow across the other products in the line. With ...

and that makes all the difference. As academic researchers and marketing practitioners, we argue that the micro-influencer economy represents a critical pivot point for brands seeking to future ...