In many companies, the marketing and communications teams are often seen as the "money spenders"—those folks who ask for ...

The TishTash Group now includes several key divisions which strengthen its direct-to-consumer engagement strategy ...

In 2025, businesses are continually refining their approaches to sales, marketing, and operations to keep up with the ...

As businesses continue to prioritize direct-to-consumer marketing, SMS remains a key channel for driving customer loyalty and revenue growth. Klaviyo's recognition as the top SMS marketing platform ...

The Cozy Earth brand aims to exude what its name implies — coziness. According to Chief Marketing Officer George Davis, the ...

The Marketing Mix, also called 4Ps, is a fundamental marketing concept that shows businesses the main elements they need for marketing their products and services effectively. Marketing Mix consists ...

Some 76% of respondents say they've integrated or plan to integrate email into their direct mail strategy. About the research: The 2024 Direct Mail Marketing Benchmark Report was based on data from a ...

Have you ever wondered why postcard marketing still works in a world filled with digital ads? There’s something special about ...

Introduction: The Enduring Power of Email Marketing Despite the emergence of various digital marketing channels, email ...

Weekly Saturday flights to a top European family destination with great weather, amusement parks, and unique attractions—from ...

DSW is creating experiences that feel personal and valuable through a combination of static and personalized content.