PR is a long-term strategy focused on building relationships, shaping public perception and positioning your brand for ...

Using primary and secondary fonts, colors, photography and other elements is key to creating campaigns that engage audiences and build awareness for the CU Boulder brand. The examples below illustrate ...

The Memphis-headquartered company has expanded its sports branding portfolio significantly over recent months, including in ...

the brand's meaning becomes more expansive as customers now associate multiple offerings with the brand name. For example, Gerber means not just baby food but all types of baby care. Patagonia means ...

Here's how to use brand positioning research to differentiate your B2B brand, strengthen market perception, and drive ...

Karolyn Raphael is President & CEO of Winger Marketing, a marketing and PR agency known for its B2B marketing programs and ...

Your brand strategy is how, what ... unbranded products command. The most obvious example of this is Coke vs. a generic soda. Because Coca-Cola has built a powerful brand equity, it can charge ...

In this course you will learn how to evaluate a brand strategy and how to use defined models and analytical ... The course is based on the latest academic insights and infused with examples from our ...