PR is a long-term strategy focused on building relationships, shaping public perception and positioning your brand for ...

Using primary and secondary fonts, colors, photography and other elements is key to creating campaigns that engage audiences and build awareness for the CU Boulder brand. The examples below illustrate ...

The Memphis-headquartered company has expanded its sports branding portfolio significantly over recent months, including in ...

Your brand strategy is how, what ... unbranded products command. The most obvious example of this is Coke vs. a generic soda. Because Coca-Cola has built a powerful brand equity, it can charge ...

In this course you will learn how to evaluate a brand strategy and how to use defined models and analytical ... The course is based on the latest academic insights and infused with examples from our ...