The first strategy is commonly known as a house of brands. In large markets, companies often launch many small brands to gain ...

When done right, clarity can become a competitive edge, building trust, boosting engagement and ultimately driving growth.

Discover what a master brand is, its advantages and disadvantages, and see real-world examples like Virgin and Coca-Cola. Learn how they shape brand strategy.

Learn key strategies for creating a brand that leaves a lasting impression. Discover how consistency, differentiation, and creativity contribute to brand success.

Debates about AI are often argued in extremes, either as magic wands or existential threats. What’s missing from that ...

AI only creates lasting value when it is woven into the flow of work. Retail and CPG companies must redesign processes so AI ...

Candy brand Hi-Chew has doubled its brand awareness in the U.S. since 2018, but it wants more Gen Z customers as the group ...

Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

International betting brand GG.BET has released a video recap of their activity this year. In 2025, the brand maintained an active presence in the sports world, became more deeply involved in esports, ...

The way to hit a home run when describing yourself in an interview is to figure out which skills are most important in the ...

It doesn’t matter what your larger marketing strategy is at this point. Streaming marketing should command part of your ...