Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

Why did Aritzia open a café inside its flagship store in Toronto? Why did Burberry pivot from fashion photography to ...

Every brand follows a life cycle. It begins with vision, grows through market validation, and is ultimately tested by ...

A unified brand identity enables not only greater recognition, but it also helps build trust, gain loyalty and, as a result, ...

Experts from a Morningstar conference panel reveal the internal processes that could yield external success in the ...

This special roundtable gathering at Cannes, hosted by BarkleyOKRP, highlighted how bold thinking powers growth, innovation, ...

Consumers today aren’t just consuming content—they’re scrutinizing it. In an era where personalization is expected and values ...

Global brand revamp: New domain Gate.com and new logo launched On May 19, Gate officially launched its new domain, Gate.com, alongside a redesigned logo, marking a bold step forward in its global ...

SALT LAKE CITY, June 17, 2025--Backstory Branding, the brand strategy and messaging firm for growth-stage companies, today announced the release of a new book from its founder and CEO, Jed G ...

This strategic hire marks a bold step in Purple Crayon's evolution as a next-generation company shaping the future of brand culture and connection. About Purple Crayon Purple Crayon is a culture ...

xviii, 492 p. : 25 cm "Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior ...