Why did Aritzia open a café inside its flagship store in Toronto? Why did Burberry pivot from fashion photography to ...

Every brand follows a life cycle. It begins with vision, grows through market validation, and is ultimately tested by ...

Experts from a Morningstar conference panel reveal the internal processes that could yield external success in the ...

This special roundtable gathering at Cannes, hosted by BarkleyOKRP, highlighted how bold thinking powers growth, innovation, ...

Inside the Strategy That Helped This TikToker’s Brand Make $1 Million in 8 Minutes By making the most of Mikayla Nogueira’s more than 16 million followers, POV Beauty exceeded all expectations ...

And that, ultimately, is why the aesthetic feels authentically modern. Brands thrive in this delicate space precisely because it isn’t perfect. It’s luxury with an honest, relatable edge.

TravelPerk unveiled a new brand identity this week with the aim of representing how the company has changed since its founding 10 years ago, and seeking to differentiate itself from the alleged ...

Building brand awareness starts by connecting your product or service to a clear and compelling value proposition. For example, Verizon's "Can you hear me now?" campaign effectively captured the ...

Brand management is more likely to outline the strategy and internal buy-in, whereas marketing is more likely to implement the external strategy and external acceptance of the brand.

Implications for brands and marketers Adapting SEO strategies As social search gains prominence, you must adapt your brand’s SEO strategies to include platforms beyond Google, embracing this ...