The brand’s rebound isn't limited to the U.S. In fact, Toys “R” Us is planning an international expansion into new markets, ...

NEW YORK - Toys R Us is looking to make a major comeback with the opening of stores around the U.S. next year, according to its parent company WHP Global. The company said in a news release that it ...

EXCLUSIVE: Toys “R” Us is getting into the reality television business. The toy store is developing a competition series Toys “R” Us Family Faceoff – with Fox Alternative Entertainment. The company is ...

One toy industry expert told Newsweek the latest expansion could mark the beginning of a revival for the iconic brand.

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. This article is more than 2 years old. A scene from ...

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Toys ‘R’ Us Studios is partnering with Fox Alternative Entertainment to develop a reality competition show, Toys ‘R’ Us Family Faceoff, that will feature families competing inside a “larger than life” ...

Toys “R” Us is proving artificial intelligence could have a future in film. The retail toy brand premiered a short promo film at the 2024 Cannes Lions Festival in France this week that was created ...

Toys “R” Us stores are making another comeback — this time it’s at airports and cruise ships. WHP Global, the toy store’s parent company, announced an expansion of up to 24 flagship stores, as well as ...

Remember when we all used to be into nostalgia? Gosh, I miss those days. I’m kidding of course. In fact, I’ve made that joke so many times that I’m almost nostalgic for the first time I told it. But, ...

Story Kitchen and Toys“R”Us Studios, the entertainment production arm of the global toy brand, have teamed up to develop a live-action film. “Toys’R’Us is a cultural touchstone that continues ...

“Geoffrey’s Hot Toy List for 2023″ is named for the Toys “R” Us mascot, Geoffrey, and includes some longtime and well-known favorites paired with the latest trending toys and games. The collaboration ...