Anthropic Super Bowl ad impact on Claude users: Anthropic's Super Bowl ad, which targeted rival OpenAI, significantly boosted Claude's user engagement. Daily active users surged 11%, propelling the AI ...

The first of a 3-part series of a Masterclass in Ad Monetization from Igor Lautar CEO and Co-founder Aurion11.

AppLovin posted 66% YoY revenue growth and 84% EBITDA margin in Q4 ’25, while reducing marketing and R&D expenses. Find out ...

Claude chatbot hits No. 7 on App Store after Anthropic's Super Bowl ad, gaining 11% more users and 32% higher downloads while ...

If you don't want apps keeping track of your preferences, you might want to disable the personalized ads on your phone.

Anthropic’s Super Bowl ads mocking ChatGPT ads delivered the biggest user boost of any AI company. including an 11% jump in daily users and 6.5% more website visits.

It concludes that player drop-off in mobile gaming apps increases by up to 30% after a single disruptive ad. "It can undo everything you’ve spent to acquire a user," Janković observes. "And in today’s ...

OpenAI CEO Sam Altman criticized Anthropic's Super Bowl ad campaign, which took a swipe at the ChatGPT maker's decision to ...

Anthropic's ad campaign during Super Bowl LX delivered the biggest user boost of any AI company advertising during the game.

Studycat reinforces trust-first, ad-free German learning for kids ages 2–8, combining play-based lessons with privacy-focused design across iOS and Android.

Some of the most popular promotions built pre-game momentum and engaged with creator talent to capture viewer attention.

Studycat launches VoicePlay, an on-device feature in its Spanish app that gives kids real-time pronunciation feedback, ...